Interior
FRESHLY BAKED

Lifestyle, culture and individual identity are defined through food, its preparation and presentation. These days great effort of creativity and experiments is put into food. Therefore we lose the sensual value for unprocessed foods.
In a laboratory-like setting Vera Wiedermann treated nutrition facts in a poetical way. In place of bread and cake, power transmitting grains like corn, starch and sugar were put on stage.

Food as entertainment, as a toy that seduces? – A tribute to various cereals in a former bakery store.

Category: Public Spaces
Client: Vienna Design Week / Erste Bank
Year: 2011
Location: Bakery Frühbaur, Vienna
Pictures: Kollektiv Fischka, Severin Wurnig / Studio Totale

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